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Marketing Research Makeover

When scrolling through your daily social media postings, ever wonder how business accounts find your page and start posting products to your feed? When going through your daily mail, ever wonder how certain coupons are delivered specifically for products you purchase every week? These maneuvers are forms of marketing research. Marketing research is the activity of gathering information about consumers’ needs and preferences. First, marketing research is about discovering your consumers to learn about their opinions. Once customers are reached, then businesses will be able to better understand their target market and...

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Laws of Social Media

How many times a day do you catch yourself scrolling through your social media feed? It has been recorded that much of the population spends the better half of an hour every day, pursuing through social media content. Social media has captured the attention of consumers and businesses need to follow this trend. Social media is the new way of marketing businesses and interacting with consumers. When dealing with social media, users must be aware of the do’s and don’ts to capture a large following. Listening – Marketers must be able to...

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Catskill Marketing Teams with Halmar International for the 2018 Race Season

Catskill Marketing Teams with Halmar International for the 2018 Race Season

Race season is quickly approaching and Catskill Marketing has taken on a new role with Halmar International to be a part of their team for marketing and Public relations. Co-founder of Catskill Marketing Johnny Illanovsky has always had an eye for creative solutions in motorsports marketing, designed to capture the attention of both the fans and potential sponsors. Johnny has committed to the entire 2018 schedule to oversee all aspects of marketing and head up their efforts to bring new sponsors to the Halmar International #52 Chevy Silverado. Johnny’s expertise in social...

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Website Design Importance

Remember in Middle School, browsing through the endless rows of library books, trying to decide which one to read for your book report, judging a handful before picking the most promising one? Everyone has judged a book or two by their covers before, but now this principle is being applied to websites. As a society, we have adventured out of the library and onto the Internet to satisfy our informational needs. When searching for information or shopping for a product/service, many criticize the website layout and design. If a consumer is unable...

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The Future of Mobile Payment

  Picture this: you are getting ready in the morning to take on your day and head to work. You are showered, dressed, and ready to head out the door. So, you check your pockets to make sure you have everything: you feel for your keys, phone, and wallet. It is a rarity anymore that someone would walk out of their house without their cell phone. Cell phones have evolved from brick size to hand-held size (then back to brick size to accommodate larger high resolution screens) with a great deal of...

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Keep Facebook Professional

Facebook has evolved from connecting college students to connecting everyone around the world. Facebook allows users to interact with friends, family, and businesses all over the world. On any given day, over one billion users log into Facebook daily. Companies are responding to the knowledge of their large consumer base being on Facebook. Countless organizations have created pages on Facebook to promote their business and capture their target market. There is one simple mistake business pages are continuously making, being too personal. Catskill Marketing promises to maintain and manage company’s Facebook page...

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Marketing Mix

Consider a marketing campaign, whether it be the talking lizard from Geico or the giant polar bear drinking a Coca Cola, do you ever wonder what process went behind the campaign? Any given organization must go through an in-depth analysis of their strategy prior to implementing any marketing tactics. When designing a marketing strategy, a business must first consider the roles of the product, place, promotion, and price. The combination of the four P’s is more commonly known as the marketing mix. The marketing mix is a grouping of factors that can...

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Social Media Trends

Do you ever find yourself glancing at your phone while waiting on line at the grocery store? What about at your house when watching television? Or on your lunch break at work? So, have you ever considered the amount of time you spend scrolling through social media posts? An average person spends approximately sixty minutes a day scrolling through posts on Instagram, Facebook, Twitter, and Snapchat combined. Catskill Marketing specializes in social media marketing and recognizes the importance for business to be connected with their consumers online. With technological advances, consumers are...

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Live Streaming Videos Taking Off

Have you ever received notifications from Facebook and Instagram saying your friend started a live video? Video posts are said to reach over 100% more users than posts without video content. Recently social media outlets have allowed their users to broadcast their personal experiences live. Live streaming allows for users to transmit live video and audio feed over an Internet server. Periscope is a social networking app dedicated to solely live streaming videos. This new technology could be a significant change in the way marketing is conducted. Video technology is a prominent...

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What is SEO?

If you are searching for an answer online through a search engine, do you scroll all the way to the bottom of the tenth page for an answer? You probably only peruse through the first handful of website links that appear to discover your answer to the question. Companies have found a process that ensures their business information is within the first to be listed. Catskill Marketing understands this SEO keyword science is vital to an organization’s website traffic. Search Engine Optimization (SEO) is the practice of enhancing websites to make them...

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